Here's a look at participatory culture, social media, etc. from a business & advertising perspective.
http://adage.com/digitalnext/article?article_id=141596
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Week 1. 1/14. Introduction to the Course
Week 2. 1/21. : Thinking about
Media Technology
READ: Joshua Meyrowitz, “Images of Media”
Henry Jenkins, “Confronting
the Challenges of Participatory Culture”
Week 3. 1/28. Foundations in Medium Studies READ: Marshall McLuhan, “The Medium is the Message” Joshua Meyrowitz, “Canonic Anti-Text”
Week 4. 2/4 Comics as Medium
READ: Scott McCloud, Understanding
Comics excerpt.
Matt Madden, Exercises in
Style
Greg Smith, “Shaping the Maxx”
Week 5. 2/11 Remix Culture READ: Henry Jenkins, Convergence Culture, Introduction, Chapters 1 & 4 Jonathan Lethem, “The Ecstasy of Influence”
Week 6. 2/18: YouTube and Online Video
READ: Burgess & Green, YouTube excerpt.
Week 7. 2/25 YouTube and Online Video READ: Burgess & Green, YouTube excerpt.
Week 8. 3/4 MIDTERM EXAM
Week 9. 3/11 Videogames
READ: Ian Bogost, Persuasive Games,
Week 10. 3/25 Videogames READ: Henry Jenkins, “Games, The New
Lively Art”, Jane McGonigal, "Why I Love Bees"Spring Break 3/15-3/19
Week 11. 4/1 Virtual Worlds READ: Cory Ondrejka, “Education Unleashed: Participatory Culture, Education, and Innovation in Second Life” Wikipedia article on Second Life
Week 12. 4/8: Media Convergence READ: Henry Jenkins, Convergence Culture, remainder of book
Week 13. 4/15: Social Software
READ: danah boyd & Nicole Ellison, “Social Network
Sites; danah boyd, Why Youth Love Social Network Sites; Nancy Scola “
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