Welcome to your Second Life

Perhaps you are not aware yet, but people are going crazy with these kinds of games. They usually do not consider those as computer games. I am talking about MMORPGs, in other words, Massive Multiplayer Online Role Playing Games. Second Life is one of them, and maybe one of the most realistic ones. We usually tend to think that games are for kids, but you need to be 18 or over to be able to play this game. (For kids who are 13 to 17 have the Teen Second Life).

In Second Life, you pretty much design your new life. If you are not happy with your sexuality or age you can decide what to be. If you are not satisfied with your hair, you can give a new style. It has an internal currency, L$ (Linder dollar). L$ can be purchased using US Dollars and other currencies on the LindeX exchange. You can use L$ to buy, sell, rent or trade land or goods and services with other users. Virtual goods include buildings, vehicles, devices of all kinds, animations, clothing, skin, hair, jewelry, and works of art. Services include camping, wage labor, business management, entertainment and custom content creation.

There are many more things about Second Life, but the thing I want to share is the video below. "Real industries" try to get spots on Second Life. When you get into the game, you see many brands you are already familiar with. I found this video interesting because it was created (2007) by a respected advertising agency, DRAFTFCB. It is one of the largest global advertising agency networks with headquarters in both Chicago and New York. This video is their declaration and dedication that they are on Second Life.

I wonder in what extent do these games have impact on the advertising industry and how players do receive them. Check out SecondLife.com: Buying Lands