According to Time.com, recently elected Massachusetts senator, Scott Brown, used a wide array of social-media to win his seat in the U.S. Senate. “The Brown campaign employed iPhone apps, YouTube videos, hash tags and Facebook” to help fund-raising efforts and connect with supporters. Brown had more than 500,000 hits on his YouTube videos in the weeks preceding the election and “generated 10 times more Facebook fan-page interactions" than his opponent. Also, “using Ning, a social platform, Willington created the 'Brown Brigade,' Brown's own unique social network, which allowed the campaign to connect with grass-roots supporters”. Below is an example of one of his YouTube videos.
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