You tube

Why is it that the media are afraid of anything that can not be regulated, controlled or profited from? In the case of you tube I believe the media see it as a form of infringement and anti-gate keeping. In essence it takes the power out of medias hands and puts in into the peoples. This is a good thing for society. As I read chapters 1-3 this week in "You tube" Digital media and Society, I thought of all the ways in which we live our lives based on what media decides is important. The concept of gatekeeping and its effects on daily life are evident in all spheres of influence-not just on the nightly news. Take a look around you the next time you are in the store or out and about around town and you will see there are "controlled" messages everywhere one looks. I believe one of the main reasons You tube is so successful is the fact that the people control this medium. Personally I love to use You tube for all sorts of mindless activities like listening to old commercials from the 80's. If I wake up in the morning and feel like hearing ABC Friday night at the movies bumbers-I can! (and I have) You tube gives us freedom. It is freedom to give and receive what we choose. This is truly what the media can not stand!!!